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Non dairy creamer is a powder food ingredient made from glucose syrup, edible vegetable oil and milk powder by microencapsulation and spray drying. Because of its internal structure, it can improve food flavouring flavoring, and can significantly improve the food and beverage taste mellow degree, smooth degree and plumpness, therefore, is not only the common ingredients, milk tea, coffee products are commonly used in instant oatmeal, cakes and cookies and other recreational food, in the field of modern food production and processing has a wide range of USES.non dairy creamer can be divided into high fat vegetable fat, medium fat vegetable fat and low fat vegetable fat according to the fat content, which are suitable for different purposes respectively. Generally, 20%~50% fat non dairy creamer content is generally used in making drinks. In addition, with the continuous innovation and improvement of food formula and production technology, functional non dairy creamer terminus such as cold soluble and acid-resistant have been gradually introduced, while new raw materials such as medium carbon chain fatty acid triglyceride (MCT) are absorbed and metabolized faster in human body than ordinary vegetable oil products. Therefore, using this kind of oil raw material can expand the application of powder oil products such as non dairy creamer in health care, medical treatment and other fields.It was born in 1958 when Carnesen Developed a product with a dairy-like taste and water solubility using raw materials such as vegetable oil. It was launched under the label "coffee-mate" in 1961. Because the product is a solid powder, without refrigeration, the use of convenience is significantly improved, popular in the market. Since then, other companies have gradually developed and produced similar products, and have continued to expand the downstream application of fat removal products.In the eighties of the 20th century, non dairy creamer entered the domestic consumer market. Throughout the development of domestic vegetable fat terminal market, it has mainly experienced the stages of import consumption, independent production and r&d innovation. With the further improvement of the competitiveness of domestic dried fat products, the products of domestic producers with high quality of dried fat products have been exported to all over the world, and China has become one of the important producing areas of dried fat products in the world.

1. Brand and customer resource barriersThe food and beverage industry has high requirements for food safety, nutrition and taste. Planting the fat end as one of the important ingredients of modern beverage food, whether it's industrial production class customers, such as milk tea shop, coffee shop or restaurant chain class customer, are more cautious when choosing suppliers, need to consider non dairy creamer production enterprise product development capabilities, quality control ability, quick service capacity and price etc., Priority to choose the market reputation of good, reliable quality suppliers and their products. At the same time, the downstream customer for non dairy creamer manufacturer has certain viscosity, once selected some grow fat end product, in the process of beverage development or sales, generally do not frequent replacement supplier, that is because different manufacturers, different planting the fat end taste, quality, replacement of planting the fat end suppliers need to development or promotion of beverage products. Therefore, new entrants in the industry are often unable to form a close customer base in a short period of time, and it is difficult to quickly establish a brand and open the market, resulting in certain industry entry barriers.2. Marketing channels and operational barriersThe construction of marketing channel plays an important role in the sustainable development of the non dairy creamer manufacturing enterprises, while the development, construction and maintenance of marketing network is a relatively long-term process. Generally speaking, it is difficult for new entrants to establish perfect marketing channels and build experienced sales teams in a short period of time. Therefore, marketing channels constitute certain barriers for new entrants in the industry.3. Product quality control and food safety barriersFood safety is directly related to the health of consumers, causing high concern of the government and the public, the state of food safety supervision has been strengthened. The food safety law of the People's Republic of China "and other relevant laws and regulations, product quality put forward higher requirements of the industry, especially the food safety risk analysis and control ability, testing technology and control mode, etc, to strengthen the supervision, to non dairy creamer enterprise working environment, production process, quality monitoring link set a higher standard. High product quality standards require enterprises to accumulate experience for a long time and have strict quality control, thus forming a high barrier to new entrants.4. Scale barrierIn recent years, with the continuous development of the non dairy creamer industry, the industry concentration has shown a trend of gradual improvement, and the economy of scale of the industry has become more and more obvious. Large-scale production enterprises can adopt automatic, energy-saving large-scale production equipment, thus bringing higher production efficiency, more stable, safe quality assurance. At the same time, it also has stable cash flow and profit scale of operating activities, which can guarantee relatively high investment in technology research and development, so as to maintain product quality advantage and improve the core competitiveness of the company. It is difficult for new entrants to reach a certain business scale in a short time, so there are scale barriers in this industry.5. Technical and service barriersIn order to win the market recognition in the competition, it is necessary not only to have strong technical strength, but also to have efficient customer service ability.From the technical point of view, the production of fat plant residue needs to integrate the comprehensive knowledge of food science, biology, chemistry, industrial automatic control technology and other disciplines, so it needs to have a comprehensive understanding and comprehensive understanding of the corresponding disciplines, and have the ability to comprehensively apply it to specific production. Especially in the production process of customization and functional fat terminal, the production technology and material formula play a vital role.From the perspective of service, enterprises in the industry must also have the ability to rapidly develop products adapted to the latest tastes and functional requirements of the market according to market changes and customer needs.

1. PeriodicityAs the upstream industry of milk tea, coffee, baking and cereal industry, the periodicity of the industry is affected by the prosperity of the beverage and food industry mentioned above, but the overall consumer demand of the downstream industry is relatively stable, so the industry has a weak periodicity. At the same time, the fat-growing industry and downstream industries such as milk tea, coffee, baking and cereal are affected by macroeconomic cycle fluctuations.2. SeasonalityAt present, non dairy creamer products are widely used in milk tea, coffee, baking, cereal and other fields. Most of the above fields belong to FMCG, with large consumer groups and stable overall consumer demand. However, in some segments, such as milk tea, the consumption in summer is relatively small, so the milk tea industry reflects certain seasonal characteristics; However, coffee, roasting and cereal industries are less affected by seasonal factors, so as a whole, there is a weak seasonal characteristics of the industry. In addition, due to the influence of Spring Festival holiday and other factors, the sales volume of non dairy creamer industry in the first quarter will be slightly lower than other quarters.3. RegionalAt the same time, due to its stable physical properties, it can meet the needs of different regions and different climates, so its market is relatively widely distributed. At the same time, due to the relatively high population density in eastern China, the consumption of food and beverage is high, so the demand for vegetable fat powder residue is also relatively higher than other regions.