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Non dairy creamer is a powder food ingredient made from glucose syrup, edible vegetable oil and milk powder by microencapsulation and spray drying. Because of its internal structure, it can improve food flavouring flavoring, and can significantly improve the food and beverage taste mellow degree, smooth degree and plumpness, therefore, is not only the common ingredients, milk tea, coffee products are commonly used in instant oatmeal, cakes and cookies and other recreational food, in the field of modern food production and processing has a wide range of USES.non dairy creamer can be divided into high fat vegetable fat, medium fat vegetable fat and low fat vegetable fat according to the fat content, which are suitable for different purposes respectively. Generally, 20%~50% fat non dairy creamer content is generally used in making drinks. In addition, with the continuous innovation and improvement of food formula and production technology, functional non dairy creamer terminus such as cold soluble and acid-resistant have been gradually introduced, while new raw materials such as medium carbon chain fatty acid triglyceride (MCT) are absorbed and metabolized faster in human body than ordinary vegetable oil products. Therefore, using this kind of oil raw material can expand the application of powder oil products such as non dairy creamer in health care, medical treatment and other fields.It was born in 1958 when Carnesen Developed a product with a dairy-like taste and water solubility using raw materials such as vegetable oil. It was launched under the label "coffee-mate" in 1961. Because the product is a solid powder, without refrigeration, the use of convenience is significantly improved, popular in the market. Since then, other companies have gradually developed and produced similar products, and have continued to expand the downstream application of fat removal products.In the eighties of the 20th century, non dairy creamer entered the domestic consumer market. Throughout the development of domestic vegetable fat terminal market, it has mainly experienced the stages of import consumption, independent production and r&d innovation. With the further improvement of the competitiveness of domestic dried fat products, the products of domestic producers with high quality of dried fat products have been exported to all over the world, and China has become one of the important producing areas of dried fat products in the world.

Instant coffee seems to have fallen out of favor in the age of freshly brewed coffee, is that true?More than 30 instant coffee brands sales fellThe new slightly financial view is concerned that, according to the data of Jiuqian center stage, in the first quarter, Tmall “brewed coffee” category GMV (total merchandise transactions) decreased by 7.1% compared with the same period last year, of which GMV accounted for more than 60% of the category “instant coffee” decreased by 4.4%. 4.4%.Combined with the previous market data, this is instant coffee since the fourth quarter of last year, has been two consecutive quarters of decline.On Tmall, among the top ten brands in GMV of brewed coffee category, three and a half, Starbucks, Yong Pu and Nestle's brand Nespresso all showed a downward trend.Hangzhou media Metro Express - Orange Persimmon Interactive reporter learned from a large supermarket chain in Hangzhou, the first half , Nestle, Xiangyao, Maxwell and other more than 30 instant coffee, the supermarket's sales year-on-year decline in all, most of the decline in the double-digit, the largest decline has exceeded 80%.In the west of Hangzhou city, another medium-sized supermarket, only a brand of Nestle seven or eight instant coffee on sale, but with a very conspicuous promotional ads: full of 29 yuan back to 4 yuan, full of 55 yuan back to 8 yuan.The boss of the supermarket said that these months instant coffee sales are not good, a lot of coffee on the shelves or last year's products, but a single strip of good sales, 1.5 yuan per strip, most of the young people buy the Internet cafes in the neighborhood.China's coffee market has long entered the era of freshly ground, instant coffee seems to have fallen out of favor.The bygone era of instant coffee's popularityInstant coffee, in today's age of freshly ground coffee, looks old-fashioned, tastes bad, and is a bad experience, just like instant noodles.If we go back in time to the 1980s, and before 2018, it was the era of instant coffee.At the end of the 1980s, Nescafe entered the Chinese market and placed a large number of TV ads and offline ads, especially with a very impressive classic advertising slogan: Nescafe, instant coffee, instant drink, great flavor!In that era when we just had enough to eat, coffee was a symbol of high-grade quality of life, and many people drank their first cup of coffee, almost all of which was Nestle's instant coffee.The new slightly fiscal view remember the scene of coffee, go to the supermarket to buy a bottle of Nescafe, and then buy a packet of sugar, pour the coffee powder, put a piece of sugar, plus hot water, a cup of coffee on the brewing of good.The biggest feature of instant coffee is convenience, it is very convenient to buy, and it is also very convenient to brew. Instant coffee easily enters into the office, travel, family and other consumer scenes, especially the office white-collar workers like instant coffee very much.In China's coffee market at that time, instant coffee occupied an absolute advantage. According to Euromonitor, in 2013, instant coffee accounted for 97.6% of the entire Chinese coffee market.In the era of instant coffee, Nestle was the dominant player in the industry, synonymous with “coffee”.Market data show that Nestle instant coffee market share in China increased from 67.6% in 2015 to 72.4% in 2018, far exceeding the sum of the second and third place in the industry, and Nestle earned a lot of money.It can be seen that instant coffee has also been brilliant.Why has instant coffee fallen out of favor?So, why did the formerly popular instant coffee gradually fall out of favor?In the view of the new product, the shrinking market share of instant coffee is an inevitable trend in the development of the coffee market, which can be viewed from the perspective of popularization of coffee culture, upgrading of coffee business ecosystem, and enrichment of coffee consumption ecosystem.Coffee is an exotic product. When coffee was first introduced into China, it was difficult for Chinese people who were used to drinking tea to accept the bitter flavor of coffee, and not all of them liked coffee.Even if Starbucks later entered the Chinese market and provided freshly ground coffee, many people still thought that coffee was very bitter, and the people who started drinking coffee at the very beginning were still a small group of people.Since 2015, the emergence of Internet coffee, Lian Coffee at the beginning, and Ruixing Coffee established in 2018, has set off a wave of Internet coffee boom, accelerating China's coffee culture from niche to mass.The core driving force that made China's coffee culture go from niche to mass is the frantic expansion of freshly ground coffee, as well as the evolution of the coffee business ecology and the change in the coffee consumption ecology.Starting from Starbucks, Costa, to the Internet coffee brand Ruixing Coffee, as well as from last year to this year is very hot new coffee brand Kudi, foreign fast food brands such as McDonald's, KFC, etc. have launched freshly ground coffee, the new Chinese tea brand Naixue's tea has also launched a coffee product, and even state-owned enterprise giants Sinopec, China Post have crossed the border to sell coffee.According to data from the 2023 China Urban Coffee Development Report, China's coffee chain brands totaled 733 in 2022, with 28 of them having more than 100 stores. As of 2023, the number of existing stores of 21 coffee chain brands amounted to 25,352.By the end of May this year, Starbucks had opened 6,200 stores in 230 cities in the Chinese market, and Ruixing Coffee also officially announced on June 5 that the number of stores nationwide had exceeded 10,000 stores.The frantic expansion of freshly ground coffee brands has made it possible for consumers to buy a cup of freshly ground coffee anytime, anywhere.Popular coffee brands such as Ruixing Coffee and Manner have also launched portable ear coffee products, which taste much better compared to traditional instant coffee.Veteran coffee lovers will choose to go to the store for a cup of hand-brewed, or go to Starbucks to buy roasted coffee beans, go home to grind and brew their own beans, and enjoy the coffee good time.In addition, ready-to-drink coffee is also grabbing the market share of instant coffee, including coffee giant Starbucks, Nongfushanquan, Wahaha and other beverage brands are also making continuous efforts to ready-to-drink coffee market.This year, Nongfusanquan launched a new product line of carbonized bottled coffee. Wahaha following the launch of cat edge coffee in 2016 on the new “curry”, once again back to the ready-to-drink coffee track. Functional beverage brand Dongpeng Special Drinks also launched a ready-to-drink coffee product last year.Coffee from the instant era into the era of freshly ground, but also an international trend, this trend is manifested in other countries around the world, for example, in 2020, the United States, Japan, freshly ground coffee accounted for 87%, 63%, respectively.Instant coffee does not smell good?According to the “2023-2028 China Instant Coffee Industry Supply and Demand Analysis and Development Prospect Research Report” released by CRRP Research Institute, China's coffee consumption market is currently around 100 billion yuan, of which instant coffee accounts for 72%, i.e., the market size is about 72 billion yuan.A venture capitalist said that most of the business in the coffee industry is actually under the water, and in the past two years, Ruixing has attracted the most attention, but in fact the freshly brewed coffee market to which Ruixing belongs still accounts for only 15% to 20% of the coffee market in China, despite its rapid growth. The remaining 65% to 70% of the coffee market is actually the world of instant coffee, with ready-to-drink coffee ranking third in terms of market share, accounting for about 10% of the size, and the rest of the market being occupied by coffee beans, capsule coffee, hanging ear coffee and other niche coffee consumption methods.Jingdong Supermarket's recently released “2023 Coffee Industry Insights and Trends” report shows that instant coffee is still the main product in the market, and junior coffee players such as small-town crowds, blue-collar crowds and young groups favor instant coffee.Instant coffee consumption also has seasonal consumption characteristics, climate causes coffee category sales show seasonal differences, consumers in the spring and winter more love hanging ear, summer tend to choose coffee liquid, coffee powder and ready-to-drink.However, as new products are introduced, China's instant coffee market is accelerating its renewal and iteration, and the industry ecology is showing a more diversified trend.First, the consumption channel of instant coffee has shifted from offline to online.In the era without e-commerce, the main sales scene of instant coffee was superstores, while the sales scene and channels of instant coffee now have long been shifted from offline to online.The 2023 China Urban Coffee Development Report shows that China's online instant and ready-to-drink coffee sales scale has continued to grow over the past three years, with instant coffee accounting for a relatively high proportion of the scale, and the traditional instant coffee category coming out on top in terms of sales.Nestle is still the leader of the instant coffee industry, and Euromonitor data shows that Nestle's market share in the instant coffee sector will reach 72.3% in 2022.As mentioned earlier, instant coffee is only a downturn in sales in offline super channels, but online sales data is still growing, even if instant coffee sales fluctuate in the short term, it is a normal market phenomenon.Secondly, the instant coffee category is more diversified, and the popularity of boutique instant coffee is accelerating.In the past, when it comes to instant coffee, the first thing that comes to people's mind is Nestle instant coffee powder, and nowadays the categories of instant coffee have been very many, including instant coffee powder, ear coffee, espresso coffee liquid, capsule coffee, freeze-dried coffee and so on.Freeze-dried coffee and coffee liquid have become the hottest selling instant coffee categories in 618 this year.Tmall data show that during this year's 618, three and a half, strong encounter coffee (NESPRESSO) and Yong Pu ranked in the top three of the sales list of brewing brands.These new instant coffee brands pursue to build a boutique instant coffee brand, in terms of products, categories, taste, packaging, drinking methods and other aspects of innovation, to tell a new selling point, to tell a new story of instant coffee, attracting a lot of young consumers.Boutique instant coffee such as Three and a Half Coffee, Yong Pu Coffee and Sumida River Coffee have set off a boutique and niche consumption boom of instant coffee, and instant coffee still occupies a place in the market.At the end of March this year, coffee retail brand Sumida River Coffee announced the completion of hundreds of millions of yuan in Series C financing, led by Yijing Capital and Jiande Holdings, followed by Buer Capital and Qiming Venture Capital. The brand focuses on the concept of “ration coffee” and takes the cost-effective route, and by the end of 2022, the cumulative coffee sales of the whole network will reach 1 billion cups.Third, the new instant coffee has become the main direction of the instant coffee track in the future, and market players have rushed in, each showing their skills.Instant coffee is still heating up, and the major coffee players in the market have been making efforts in this track.Currently, market players such as Starbucks, Ruixing Coffee, KFC, Lianhua Coffee, Nova Coffee and others have launched coffee liquids or instant coffee powder in their online flagship stores.Even instant coffee giant Nestle has had to pick up the slack and follow suit, with the Nestle Starbucks Global Coffee Alliance announcing the launch of the strategically new Starbucks Follow the Star Cup Super Fine Instant Coffee in 2021. Maxwell also did not give up the boutique instant track, also launched a cold extraction freeze-dried coffee powder, hanging ear coffee powder and other products.In the future, the market share of traditional instant coffee will be further reduced, especially the proportion of traditional super sales will be lower and lower, but the new instant coffee category will be richer, more segmented, more diversified, and has entered a new era of development of a hundred flowers blossom and a hundred schools of thought.The main player of instant coffee track in the future will be the new instant coffee, so that instant coffee is still a good business in the future, instant coffee business is still very fragrant!

As the weather gets hotter, it's also the season for ice cream to make a comeback and get new products. Recently, Netflix ice cream Zhong Xuegao has released a new summer limited series, 5 kinds of fruit and milk flavored ice cream.In the ice cream industry, there is more than one net roots. Summer heat superimposed on vacation trips, a number of cultural ice cream began to screen the network, such as the Sanxingdui bronze mask ice cream, Baotu cultural ice cream. In addition to cultural ice cream, some odd flavors of ice cream such as mustard flavor, white wine flavor, Northeast Iron pot stew ice cream, etc. listed, to meet the food hunter's curiosity. There is also the pursuit of low-fat and low-calorie, zero sucrose, probiotics, and plant-based ice cream is also waiting to explode.Marketing out of the ring with novel flavors and fun is a common method used by businessmen. The reason why the net red ice cream fire, but also can not be separated from a word: expensive. Middle Street 1946 unit price of 12-32 yuan, Yili's new brand NOC must be happy unit price of 16 yuan, Zhong Xuegao unit price is generally more than 13 yuan, before the launch of the Ecuadorian Pink Diamond flavor sold 66 yuan, known as the ice cream sector of the “Hermes”.A net red ice cream again fire, in the flow of investment can not reach the zone, the sense of existence is almost zero. Some ice cream industry practitioners told 36 Krypton - the future of consumption, positioning of low-grade products to truly meet the needs of mass consumption. Now the regular flavors on the market, including some special flavors, basically the same thing, most people still eat milk and fruit flavors.Net red ice cream obviously led the high-end trend. Spell flavor, quality and appearance, is indeed conducive to the early construction of product barriers, but the pursuit of the ultimate is not the starting point for mass consumption of ice cream, delicious and convenient is the most important. Positioning relatively niche high-end brands, the need to break the channel restrictions to find new growth points.Netflix ice cream offers the value of being tasty, looking good and being able to bask in the sun, and with a price range of $10-20, it has already rivaled many newer tea drink brands. Put another way, Zhong Xuegao's competitors are actually tea drinks, juices and coffee.To make a simple ice cream, the lowest threshold approach is to use milk and sugar-based ice cream powder to make a variety of flavors. A 1 kg bag of ice cream powder costs around 16 yuan and can make 70 cones or 50 sundaes, which works out to a cost of about 20 cents for a single ice cream to start with.Ice cream with cheap ingredients tastes average, like flavoring, coloring and other food additives mixed with water. Emphasizing the high-end quality of the new brands, first from the raw materials to open the gap. The main ingredients of ice cream are drinking water, cow's milk, milk powder, sugar, cream, etc., of which the milk fat content and protein content distinguishes the quality of high and low.According to the different milk fat content, ice cream is divided into whole milk fat type, half milk fat type and plant fat type. In the past, some ice creams were plant-based, using vegetable fats or margarine, with relatively low nutritional value and cost. Creamy ice cream, which uses milk and natural cream, is superior in taste and healthier. From the price point of view, a liter of light cream with vegetable fat costs about $20, while the price of animal cream is 2-3 times higher than that of vegetable cream.Plus, high-end brands usually choose some high-quality, fresh ingredients, which raises the overall price. For example, the most expensive Ecuadorian Pink Diamond flavored ice-cream of Zhong Xue Gao, the raw material is made from lemon pomelo in Kochi, Japan, which costs 600 yuan a catty, and the cost of a piece of ice-cream is close to 30 yuan. In packaging materials, the use of straw stick stick is biodegradable and environmentally friendly raw materials, the cost is 10-30 times the cost of ordinary stick stick. In the end, the pricing of this product, which is claimed to be scarce, is 66 yuan.In terms of profit, the business of high-end ice cream is also very attractive. A supplier of ice cream products from Jiangxi told 36 Krypton - Future Consumption that the factory produces high-end ice cream with a retail price of $10, and after removing the distribution link, retailers can get 50% of the profit. Down there are more different grades and prices of products, the lowest retail price of 1 yuan of ice cream, retailers get more than 30 points of profit.For consumers, it is important that the product tastes good, but it is also critical that it is ready to buy and eat. Supermarkets, hypermarkets and convenience stores and other offline channels of freezers, has long been occupied by Yili, Mengniu and Lu Mengxue and other brands, dealers through professional cold chain trucks delivered to the physical retail terminal, and then by the store for frozen sales. For new brands that started from e-commerce platforms, to cut out the distribution link directly to consumers, more also in the logistics of tuition. 

Recently, the futures price of cocoa beans, an important raw material for chocolate, has been rising.The reporter consulted the data and found that after continuously breaking through the $7,000/ton, $8,000/ton, and $9,000/ton mark in March this year, U.S. cocoa bean futures reached a record high of $10,075/ton on March 26. After falling slightly, currently fluctuating around the level of US$9,700 per ton, with an increase of more than 132% this year. London cocoa bean futures also hit new highs repeatedly, reaching a peak of 8,672 pounds per ton on March 26, a record high. Comparing prices for the same period in 2023, U.S. cocoa bean futures prices have increased by more than 230%, while London cocoa bean futures have increased by 283%, far exceeding the increase in gold prices over the same period.At the same time, sugar is another major raw material for chocolate processing, and its price changes also have a great impact on the price of chocolate. Data shows that U.S. sugar futures have fallen from a high of 28 cents/pound in November 2023 to the current 22.5 cents/pound. However, this downward trend may have cooled somewhat. The Food and Agriculture Organization of the United Nations mentioned in a report on March 8: "The FAO sugar price index averaged 140.8 points in February, an increase of 3.2% from January, rising for the second consecutive month, and an increase of 12.5% from the same period last year. "Prolonged below-average rainfall will have an impact on Brazil's production next season, exacerbating seasonal upward pressure. In addition, production in two major exporting countries, Thailand and India, is forecast to be lower, leading to higher prices."Unfavorable climatic conditions trigger decline in cocoa productionCôte d'Ivoire and Ghana are known to account for more than 60 per cent of global cocoa powder production, and with the addition of two countries, Cameroon and Nigeria, four countries account for more than 75 per cent of global cocoa powder production. ‘Unlike other bulk agricultural products, cocoa beans have a high concentration of origin and are therefore more  susceptible to climate change in specific regions.’ Dr Ni, a lecturer at the School of Public Health at Xinjiang Medical University who is currently researching food health at Xi'an  Jiaotong  University, told reporters. 2023 began at the end of the year by the impact of the El Niño effect, the largest producer of cocoa beans in Côte d'Ivoire, precipitation is significantly lower  the African agricultural ‘devil dry hot winds’ continue to exacerbate the drought level of the cocoa bean production areas. The ‘devil's hot and dry winds’ in African agriculture continue  to exacerbate drought levels in cocoa bean-producing areas. According to the data, in Côte d'Ivoire's capital Yamoussoukro, for example, the total rainfall in December 2023 was 2.5mm, while  in January this year the total was only 0.3mm, and in February there were only four days of rainfall. This phenomenon did not improve until March, when the number of rainy days in Yamoussoukro  reached 19, with the total rainfall picking up to 36.4mm. ‘Typically, a dry period for cocoa bean cultivation should not last more than three months, and the ideal conditions require even rainfall  throughout the year. At the same time, a minimum of 1,500mm of annual rainfall is required, however, this condition was not met last year in many cocoa-producing areas in Africa.’ Dr Ni explains.The ICCO's Quarterly Report on Cocoa Bean Statistics of 29 February 2024 states that adverse weather conditions and disease are expected to lead to a significant decline in cocoa bean production  in key countries, and in particular, old-growth yields in these countries will continue to be low. This could affect processor operations as raw material costs increase. According to the report, global  cocoa supply is projected to decline by 11% to 4.449 million tonnes in 2023 and 2024 compared to 2022 and 2023. Global cocoa demand is expected to decrease by 5% to 4.779 million tonnes.

1. Brand and customer resource barriersThe food and beverage industry has high requirements for food safety, nutrition and taste. Planting the fat end as one of the important ingredients of modern beverage food, whether it's industrial production class customers, such as milk tea shop, coffee shop or restaurant chain class customer, are more cautious when choosing suppliers, need to consider non dairy creamer production enterprise product development capabilities, quality control ability, quick service capacity and price etc., Priority to choose the market reputation of good, reliable quality suppliers and their products. At the same time, the downstream customer for non dairy creamer manufacturer has certain viscosity, once selected some grow fat end product, in the process of beverage development or sales, generally do not frequent replacement supplier, that is because different manufacturers, different planting the fat end taste, quality, replacement of planting the fat end suppliers need to development or promotion of beverage products. Therefore, new entrants in the industry are often unable to form a close customer base in a short period of time, and it is difficult to quickly establish a brand and open the market, resulting in certain industry entry barriers.2. Marketing channels and operational barriersThe construction of marketing channel plays an important role in the sustainable development of the non dairy creamer manufacturing enterprises, while the development, construction and maintenance of marketing network is a relatively long-term process. Generally speaking, it is difficult for new entrants to establish perfect marketing channels and build experienced sales teams in a short period of time. Therefore, marketing channels constitute certain barriers for new entrants in the industry.3. Product quality control and food safety barriersFood safety is directly related to the health of consumers, causing high concern of the government and the public, the state of food safety supervision has been strengthened. The food safety law of the People's Republic of China "and other relevant laws and regulations, product quality put forward higher requirements of the industry, especially the food safety risk analysis and control ability, testing technology and control mode, etc, to strengthen the supervision, to non dairy creamer enterprise working environment, production process, quality monitoring link set a higher standard. High product quality standards require enterprises to accumulate experience for a long time and have strict quality control, thus forming a high barrier to new entrants.4. Scale barrierIn recent years, with the continuous development of the non dairy creamer industry, the industry concentration has shown a trend of gradual improvement, and the economy of scale of the industry has become more and more obvious. Large-scale production enterprises can adopt automatic, energy-saving large-scale production equipment, thus bringing higher production efficiency, more stable, safe quality assurance. At the same time, it also has stable cash flow and profit scale of operating activities, which can guarantee relatively high investment in technology research and development, so as to maintain product quality advantage and improve the core competitiveness of the company. It is difficult for new entrants to reach a certain business scale in a short time, so there are scale barriers in this industry.5. Technical and service barriersIn order to win the market recognition in the competition, it is necessary not only to have strong technical strength, but also to have efficient customer service ability.From the technical point of view, the production of fat plant residue needs to integrate the comprehensive knowledge of food science, biology, chemistry, industrial automatic control technology and other disciplines, so it needs to have a comprehensive understanding and comprehensive understanding of the corresponding disciplines, and have the ability to comprehensively apply it to specific production. Especially in the production process of customization and functional fat terminal, the production technology and material formula play a vital role.From the perspective of service, enterprises in the industry must also have the ability to rapidly develop products adapted to the latest tastes and functional requirements of the market according to market changes and customer needs.